In my year-long experiment with working mobile-only, I have, on many occasions, run into the challenge of needing to join a conference call. While one wouldn’t normally label joining a conference call as challenging, doing so solely from the phone can prove tedious. The difficulty is that the information and pin code for the conference call is either in a meeting invite or an email, while dialing the phone usually occurs in a separate app. I usually have two unsatisfactory options. I can repeat the conference number and pin code to myself over and over like a half – crazed person in an attempt to commit it to short term memory. Alternatively, I can write down the information on a piece of paper beforehand. Fail and fail again – so much for simplicity. That is, until I connected with MobileDay Co-Founder Brad Dupee.
“The whole premise of MobileDay is the notion that it’s very convenient to be on a mobile phone, it’s not necessarily easy,” said Dupee. MobileDay is piecing together the little steps that make a huge difference in the interoperability of apps and services. MobileDay’s initial product offering is a business app that provides one-touch access to any conference call on any service provider from an iPhone or Android smartphone. MobileDay will dial your conference call, PIN and all, with a single touch. “We are tackling one particular problem to launch the company with, which is, one-touch joining of any conference call whether you are a host or a guest of the call,” Dupee said.
There are also a couple additional one-touch features around conference calls and meetings that MobileDay has identified and implemented. The first is one-touch meeting status updates. This feature allows you to quickly update all meeting attendees of your status. For example, if you are running late, one-click will update everyone via email or text. “Rather than searching for you or memorizing your email address, I can just quickly send you an update. I already have your contact information relative to the event right there,” Dupee explained. MobileDay also has a one-touch feature to pull up address in a map app. Best of all MobileDay and its conference solution is free.
While there is some overlap between MobileDay and existing native functionality, Mobile Day provides the ability to do this directly in one-touch from an alert that is displayed 30 seconds before a call. As Dupee explained, “To us, that is our primary feature, when you have a call and you have to get on. Oftentimes it is at that 30 second mark. People realize they have to wrap up one meeting and join the call. And even though you have had a reminder, it is that critical time period right before the call that you realize you don’t have the conference id. Then you have to go hunting for it. It is painful.”
MobileDay has created an experience that is advantageous to all involved in the conference call. “There are independent conference providers that have their app where it works if you are the host of the meeting. But you are out of luck if you are a guest of the meeting,” Dupee stated. “There is an average of 4.5 people per conference call, if only the host can use an app, then there are 3.5 other people who aren’t getting the benefit of the app. With MobileDay it doesn’t matter what you use, it doesn’t matter the service provider, and it doesn’t matter if you are the host or guest. If you are the host you set up your profile information one time in the app. If you want to host a meeting, you can either schedule it from MobileDay or form your regular calendar and it will show up, putting the same details you would normally put in there into the meeting. We can recognize when you are the host based on your identifiers,” he explained.
MobileDay, founded last year in Boulder Colorado, has been in soft launch since that time. However, Mobile Day is kicking things into high gear this week with the official launch of the company. MobileDay is also a finalist in the MobileBeat 2012 Innovation Competition put on by VentureBeat. MobileDay is backed financially by some pretty hefty financial partners such as Google Ventures, Foundry Group, SoftBank Capital, DH Capital, and others.
One-touch features around conference calling are just the beginning for MobileDay. If there is one thing that was abundantly clear in my discussions with Dupee is that MobileDay gets the concept of interoperability and the mobile ecosystem. The amount of effort that went into building the current app, which functions across many different platforms, carriers, and OS variations is a testament to MobileDay’s commitment to building an ecosystem. Dupee and the team at MobileDay are looking at several other services, both mobile and cloud-based, where business users would greatly benefit from one-touch integration. Dupee envisions MobileDay tying together other mission critical business functions with the same seamless simplicity. If the convenience, interoperability, and simplicity that MobileDay offers with one-touch conferencing is any indication of things to come, expect to see many exciting announcements from MobileDay in the near future.
Benjamin Robbins is a Principal at Palador, a consulting firm that focuses on providing strategic guidance to enterprises in the areas of mobile strategy, policy, apps, and data. You can follow him on Twitter or connect on LinkedIn.